Consider the Illusion– The Recycling Hoax

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Why is it taboo for us to develop habits that contribute to changing the world?

A recent article in @globeandmail, by Andrea Woo shines a light on the powerful work that #vancouver is doing to pioneer the #zerowaste movement on a provincial scale.

With 1300 coffee cups disposed of in about 5 minutes, for a city just over 600k, this sobering figure ought to trigger us to consider what it would be for cities populated by the million.

Yes, I know that as humans we aren’t hardwired to conceptualize statistics and have them shape our habits long term, nor does guilt.

What I am here to do is prod you with the uncomfortable, because when we think about the world and how it is shaped, we must face the fact, if we’re feeling rational, that individual efforts aren’t enough to create a lasting global change.

We are “dividuals” to quote #noahyuvalharari, with a shared ethos and a responsibility to care for the collective.

This is why the work of innovators Brianne Miller and Alison Carr of @nadagrocery is so transformative. They are creating an opportunity to transition Zero Waste habits from a choice to a nonnegotiable.

They are institutionalizing the conscious consumer and reminding us that emotional labor is essential for growth; they are waking us up to what it means to make a choice that radiates with positivity beyond the single act of purchasing.

We set financial goals for ourselves; we plan eye-opening trips, think about creating families, and we outline next steps to help us earn that promotion at work or to go out on our own. Why then is it taboo for us to develop habits that contribute to changing the world?

This is my challenge to you:

  1. Can you support a positive initiative even if you might not ever benefit from it directly? (Ie: supporting @nadagrocery crowdfunding campaign so that it can build an in store solution for hard-to-recycle Waste)

  2. Can you make an “opt-out” solution for yourself that will instigate a slew of good decisions in your future?

How will you adopt a posture of generosity, giving without the hope of getting?

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